Release for Arby's new Facebook app campaign falls well short of compelling
"Have you ever wondered what your friend, family member or colleague would look like miniaturized and with a big red hat?"
Believe it or not, no. I have never, ever, ever wondered what anyone would look like "miniaturized and with a big red hat."
I'm pretty sure I've eaten a serving of Curly Fries which could have written a more universalizing opening line.
